NASCAR Rookie Seminar

20150218_102303Dylan was honored to be invited for the second time to the NASCAR Rookie Seminar. After arriving at the Daytona 500 Club and eating breakfast with all the rookie drivers from all the NASCAR series, Mike Helton welcomed all the drivers. This was followed with some discussion about the actual business and history of NASCAR. The drivers were then split up into 4 groups. These groups then rotated through the following topics: 1)Health and Wellness, 2)Financial Management, 3)Communication Techniques and 4) Social Media. Before lunch the rookies were gathered up once again to listen to some insight from former Rookie of the Year, Mike Skinner and Kyle Larson.

The drivers had time to mingle while they ate lunch. It was interesting to hear some of the stories of where they came from and what got them into racing. After lunch, Ken Ungar was introduced to talk about his book, “How to Stay Ahead of the Game”. He explained about what it is to build your brand but also how quickly you can destroy it. It is obvious that NASCAR believes in his theory and ideas because every rookie left with their own copy of the book. It is no surprise why NASCAR is the number one watched sport. To see the energy put into making sure these rookies succeed was incredible. A lot of talent walked out of that seminar with more knowledge and confidence to make it in the racing industry.

(Photos & Press Release Credit – Kim Scheffler)

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